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Does Clear Packaging Boost Sales?
Does Clear Packaging Boost Sales?
December 22, 2016

Businesses are of late beginning to see both the benefits and pitfalls of transparent packaging. Products like yoghurt, cakes, chips, gifts, chocolates, jewelry and sprays are continuously showing up in see-through packaging that showcase everything. PSV packaging has become increasingly common in the last few years, with a growing trend in the consumer goods industry.

The Wall Street Journal recently pointed out that food makers need to adjust recipes to increase visibility, ensuring that fruit pieces are big enough to be seen in natural juice. This concept not only builds consumer confidence but also acts as a marketing tool, by creating user anticipation for the product. Transparent packaging comes in as a solution for the much needed visibility, showing customers that you really have nothing to hide. With enhanced technology, Vue Craft designs customized packaging designs for almost everything. We avail PSV clear packaging materials for rectangular 2 piece boxes, tubes and cylinders, folding one-piece boxes, round gift trays, oval containers, chocolate boxes, vacuum-formed containers and specialty boxes.

Every customer wants to have an idea of what is inside a package before giving out their money. Block packaging methods often have a printed picture of the contents, which does not always give a touch of the experience with the real product. Transparent packaging, on the other hand, gives customers an opportunity to evaluate the size, color and other aspects of an item so that they can make an informed decision of whether or not it suites their purpose. If you have a bonus give-away, it will be properly showcased by the clear packaging.

Some of the noted weaknesses of transparent packaging in addition to being difficult to make include the fact that many foods are degraded by light, which their duration of freshness.  However, not all foods are vulnerable. So, it’s safe to isolate vulnerable stuff and only work with products that are not affected.

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