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Advantages of Transparent Packaging
Advantages of Transparent Packaging
May 08, 2018

Transparent packaging is a wonder in packaging technology due to its many interesting qualities. For example, transparent packaging can actually fit any type of product regardless of size or shape. Its ability to fit any type of product is just one of the many advantages transparent packaging offers.

Here is a list of a few advantages of transparent packaging:

  • Effective Visibility -- Products with transparent packaging are more easily seen and could attract the attention of customers by 678%, studies have shown. The more easily it is seen, the more likely it is to be bought!
  • Easy Advertising -- There is no easier way to promote a product by simply just putting it inside an attractive transparent packaging. This is incredibly useful when it comes to advertising and exhibiting products for public display, especially food products as it allows for preservation.
  • 100% 3D Visibility -- Aside from the fact that products are easily seen when they are in transparent packages, the 3D visibility advantage allows customers to be able to inspect the product well.
  • Customizable Shapes and Designs -- Transparent packaging is not that simple and boring. It can actually be configured in unlimited ways depending on the taste of the customer. It can even be transformed into hybrid packages!
  • Easy Printing and Embossing -- When packaging is transparent, this allows easy printing and embossing on it using any appropriate medium. Also, this gives an impression of simplicity.
  • Neutrality and Versatility -- Unlike coloured or designed packaging, transparent packaging does not trigger any strong emotions or mood in the viewer or customer. It also allows additional decoration of any color.

Transparent packaging brings about a strong visual presence as well as greater visibility, especially in the marketplace. Aside from these advantages, transparent packaging is also environmentally sensible because clear plastics are usually made from 50% recycled material. The rigid plastic packaging industry is gaining more and more popularity especially in the food and beverage industry.

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