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3 Factors to Consider When Deciding on Packaging Style
3 Factors to Consider When Deciding on Packaging Style
May 30, 2019

Packaging can make or break the marketability of your product. Of the different types of packaging styles and options available, transparent packaging has an edge. It offers a unique choice of both function and aesthetic, allowing you to display your product while protecting it. Whether your product is electronic, a foodstuff, cosmetic, or anything in between, you need to choose best packaging for it. Even within transparent packaging, there are many options for you to go with, especially considering the customization capabilities of Vue-Craft, the top provider of transparent packaging in the Toronto area.

Here are some factors to decide on to help you find the best packaging style for your product:

1. How do the contents affect the packaging?

For legal purposes, you may need to include a written copy of all the details like product name and description of your product. If you plan to have some image on your packaging, make sure you are satisfied with the design process. If you are selling foodstuffs, you will need to include nutritional information, a barcode, and other relevant information.

2. Target your design towards customers

Don’t choose the transparent packaging that is right for you – choose the packaging that is right for your customers. Think of the style that would work best for your specific customer group. For instance, if your target audience is teenagers, perhaps more vibrant imagery on the packaging would be more appealing compared to plain, simple images.   

3. The budget

You need to budget for two main things: the upfront cost and the cost to manufacture per packaged product. Printed packaging includes more cost items while transparent packaging is more cost-efficient as there are less aspects to budget for.

Taking these factors into account will help you decide on the best packaging for your product. Vue-Craft not only offers a wide range of standard shapes of clear packaging but also allows for creative customization, allowing you to finely-tune your packaging to your liking.

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