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Why Clear Packaging is the Way to Go
Why Clear Packaging is the Way to Go
July 16, 2019

As the standards for product packaging have increased across all industries, food-grade plastic has become the choice for pharmaceutical products as well. The packaging industry has grown and become crucial to different industries as many businesses transition to clear packaging to meet their packaging needs.

One of the reasons for the switch is the high level of visualization that clear packaging offers. Even within the food industry, some products are seeing a switch from traditional tin, glass, or cardboard to clear packaging, such as soups and sauces, which now can be found in transparent pouches.  

What are the advantages of clear packaging?

  • It is versatile. – The ability of plastic to be molded into a specific shape is a great plus point for manufacturers that want their packaging to conform to the shape of their product, creating more unique silhouettes. This shape also depends on the nature of the product. Solid products require one type of plastic while semi-liquid types require something else.
  • It is lightweight. – The weight of the product and the package is generally reduced with clear packaging. This is the biggest advantage, as tin has been projected to increase the weight of products by up to 40%, while glass has been said to potentially increase the weight of lighter products up to a whopping 95%. This helps save shipping costs and also frees up shelf space.
  • It has a long shelf-life. – With clear packaging, food can stay fresh for a long time. In addition, it is easier for customers to open, and it can also be kept in the clear packaging after opening and still remain fresh for a while.

Some Final Reminders

Package labeling is crucial with clear packaging. Clear packaging offers tremendous leeway and space for companies to go wild with designs and branding. Successfully asserting your brand through packaging design will help propel your product to iconic status.

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