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How Transparent Plastic Packaging Affects Purchases
How Transparent Plastic Packaging Affects Purchases
April 10, 2019

It’s completely natural to want products that are visually appealing. In order to safely package products without compromising visibility, companies will utilize transparent plastic packaging. Here’s a guide detailing why transparent packaging can affect consumers into purchasing your products.


Consumers Buy with their Eyes          

Have you ever wondered why business owners spend millions of dollars on advertising? It’s because they know that the human brain loves visual content. Essentially, we buy with our eyes and judge products based on how they look. If you need further convincing, look at online stores with either poor image quality or no images at all. Without a visual guide, the customer feels clueless and will not be willing to risk making a purchase for a product they can’t recognize. Physical stores are similar, especially when products are encased in boxes that don’t offer much visual clarity. If you want your products to stand out, you’ll want to ensure that consumers can clearly see what you’re trying to sell.


Promotes Product Transparency

Product transparency refers to the practice of disclosing detailed information about the product. By incorporating transparent plastic packaging, it promotes product transparency, allowing consumers to have a visual guide rather than a written one. There are numerous instances where boxes are filled with written information or ingredients which the consumer has never heard of. It’s not realistic for consumers to spend several minutes reading and studying every word on the box. Consumers are more likely to quickly browse over the written contents of the box and spend most of their time examining the actual product.


At Vue Craft, we offer our expertise in designing and manufacturing transparent plastic packaging. If you’re looking to boost your product visibility in a safe and cost-effective manner, then look no further. Visit our website and give us a call, we’ll be happy to help!



Good to know. I always prefer to see my products before I make a purchase!
Posted by: Brandon | April 10, 2019, 10:19 am
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